Small Business SD-WAN and the Micro-Enterprise

Feb 24, 2022Micro Enterprise, SD-WAN, Small Business

Enterprises come in all shapes and sizes, but here at Ethica we’re a little concerned with how they’re typically arranged and categorized. This is particularly true of the generic “Small-Medium Business” (SMB) category, which is too diverse to meaningful to anyone but those who traffic in the most abstract of statistics. Thankfully, we happen to have a solution—a typology that breaks up this big category and focuses on the tiny end of the market, which is where CloudAccess, Ethica’s SD-WAN solution, shines. This post will focus on what we’re calling the “micro-enterprise,” businesses that employ roughly 10-49 employees. We’ll start by going through some of the characteristics of these organizations. We’ll then go over some common challenges they face and discuss how CloudAccess to solve their problems. Does that sound good? If so, read on! If not, well, we think you should read on anyway. Who knows, you might enjoy yourself.

The Small Business Micro Enterprise

Your typical micro-entrepreneur has moved beyond the sole proprietor model. His/her business may be in the early stages of scaling or might already be an established pillar of the local community. At 10-49 employees, you could be looking at a restaurant or even a small chain of restaurants, a law firm, a bowling alley, a larger retail store—the list goes on. Thankfully, while any number of organizations fit the 10-49 size bracket, they have a few things in common that differentiate them from their larger and smaller siblings.

CloudAccess Features
SD-WAN for Small Business

  • This field is for validation purposes and should be left unchanged.
Small Business SD-WAN for Nano Enterprise

Small Business SD-WAN for a Micro Enterprise – A tool like CloudAccess is a godsend for the solo admin

For starters, this is the first tier where the business owner will likely consider it necessary to bring on an IT specialist. To be clear, we’re not talking about a full stack developer or an experienced DevOps administrator—maybe a generalist with a technical background and technical responsibilities. Money still flows through the leadership, but in-house technical advice is likely. A tool like CloudAccess is a godsend for the solo admin. Who wouldn’t want the ability to shape traffic, manage multiple sites, and bond connections reliable and effectively at the push of a button?

A second important characteristic is the existence of a non-SaaS IT infrastructure. Some micro-enterprises will have a server closet or a colocation and will benefit from more SD-WAN features, even if they don’t have advanced networking knowledge. We’re not talking about massive datacenters with rack upon rack of servers, but there will often be an IT infrastructure that is managed entirely or partially in-house. CloudAccess can simplify that management—especially if we’re talking multi-site—and will allow even the leanest organization to focus on more valuable tasks.

The sudden increase in remote workers requires more upload bandwidth

ethica-home-workers-vs-office-space-diagram

A final distinguishing characteristic is the growing primacy of IT in the micro-enterprise relative to the nano-enterprise. The owner/founder/micro-entrepreneur has likely scaled to the point that twine and chewing gum don’t make sense as an IT strategy anymore. True, you’re not likely to bump into IT optimizers from Deloitte while you’re onsite—wait for the enterprise for that experience—but you are likely to see the early stages of a maturing IT practice in a way that does not exist at most smaller organizations.

How can CloudAccess help?

The title says it all. The below is a list of ways CloudAccess can help most micro-enterprises:

  • Inconsistent connectivity—CloudAccess can bond multiple connections to keep the business operating, even if one provider is experiencing an outage.
  • Complicated infrastructure—the Orchestrator is a powerful and accessible web-based solution that allows for the management of multiple sites easily.
  • High costs—unlike expensive MPLS connectivity or enterprise-focused SD-WAN solutions, CloudAccess is cheap and can be bundled with basic Internet connectivity cheaply. No need to spend a small fortune to maintain basic connectivity.
  • Growing cloud footprint—as more services move to the cloud, micro-entrepreneurs may wish to shut down their server closets and migrate everything. CloudAccess is there to help.
ethica-SD-WAN-CloudAccess

Conclusion SD-WAN is not just for Enterprise

Remember, network confidence isn’t just for large enterprise! With CloudAccess technology you can democratize connectivity. Your customers will thank you!

Ethica CloudAccess SD-WAN vs Cisco Meraki SD-WAN

Here at Ethica, we know we aren’t the only ones out there offering SD-WAN services. We get it—competition is good and necessary. We’re confident that CloudAccess technology stacks up favourably compared to the other options available on the open market. In this post,...

Small Business SD-WAN and the Mini-Enterprise

Small enterprises aren’t a monolith. Here at Ethica, we’re concerned that standard business typologies gloss over some of the important differences in small enterprises of different sizes, lumping sole proprietorships in with 80-person companies. We aim to change that...

Small Business SD-WAN and the Nano-enterprise

Businesses come in all shapes and sizes and, here at Ethica, we have a special affection for the smaller ones. This is part one of our series on the unique needs of small businesses. When we say “nano-enterprise” what we’re really talking about are those tiny...

The Ethica Small Business Framework

How Small is Small? Can you make money selling SD-WAN to SMBs? We think so. Small businesses don’t like dealing with vendors who don’t like dealing with them. The same way casinos prefer whales to guppies, software vendors like assigning their reps to accounts that...

Five Questions you need to ask your SD-WAN Vendor

Internet Service Providers looking to provide their own whitelabel SD-WAN product have several criteria to meet when selecting their vendor. From technical questions regarding infrastructure and hardware, to efficiency and scale of your offerings, Ethica has narrowed...

Productizing CloudAccess – Part One

Twelve Simple products for ISPs looking to increase profit margins, get more creative with service offerings and solve more customer problems. Without the need for a massive investment in infrastructure, service providers can leverage CloudAccess to solve customer...

Using CloudAccess and Broadband to deliver Network Uptime

Independent ISPs can combine LTE with a Broadband connection to improve customer uptime and compete against Rogers and Bell in Canada. With businesses all around the world starting to get their "mojo" back (retail opening back up, restaurant patios being physically...

Cash Only, our Internet is Down 🙁

It’s happened to all of us at one point or another: You find yourself trying to pay for something with your credit or debit card, but the vendor can’t process your payment cards because their Internet is down. Just last month, I was sitting in my barber’s chair...

Let us show you what we do

Book a Demonstration

Book a Discussion

Learn More

Name
Consent*
This field is for validation purposes and should be left unchanged.

Share This