Providing small businesses and home office users access to the same networking advantages as enterprises.

Our Leadership Team

Cameron Couch, Founder and CCO

Champion of the small business owner/operator

Cameron is one of very few who can draw on 10 years’ worth of experience in the SD-WAN space. He is responsible for establishing and executing Ethica’s commercialization efforts. Cameron founded Ethica to enable service providers to bridge the digital divide – and to give small business owners (regardless of where they are) the ability to take advantage of cloud and internet based services.

Since 2003, Cameron has been providing value to the Food Services Industry across North America through the development and delivery of merchandising and marketing services. He is a former member of NACS and is currently a member of the Restaurant Technology Group – an organization that advises on technology solutions for the Restaurant industry.

Cameron has designed and built successful, highly automated channel sales programs for multiple technology vendors and has applied his experience to create a high-value channel program at Ethica. His career has been defined through hand-in-hand work with Independent ISPs and small and medium businesses around the world to help them address their and their customers’ needs, challenges and opportunities.

Alan Zimmermann, Co-Founder and CEO 

ICT Service Delivery Executive

Alan has spent 30+ years in Information and Communications Technology (ICT) as a service delivery executive. Working closely with clients to understand and translate their needs into cultural transformations that align his team towards delivering an amazing client experience. Alan first started working in the SD-WAN space over 10 years ago and has taken the knowledge acquired then and complemented it with additional network and security operations experience.

Alan honed his leadership and client service skills through his experience holding executive roles in Security Operations, Network Operations, Process Engineering, Security Compliance, Information Technology, and Service Assurance. He is guided by his strong belief that in order to deliver the best experience for clients, successful leaders need not only to support their teams, but to hold them accountable to their actions and commitments.

As the CEO at Ethica Alan is accountable for leading the development and execution of long-term strategies for Ethica. He guides Ethica’s focus on enabling independent service providers to deliver faster, more reliable connectivity solutions for their customers. Alan is recognized for his ability translate strategy into repeatable, actionable priorities that provide focus and are tracked to eliminate bloat and maximize scalability. Alan has an E-MBA from the Ivey School of Business.

Nabeel Sherif, CTO

Technology Evangelist

Nabeel Sherif has spent his career working in product development and innovation, business planning, and change management for the ICT sector. Nabeel is a skilled product manager and Cloud SME.

As the CTO at Ethica, he’s defining the business and translating customers’ needs into a product roadmap that provides the most value. Listening to customers is at the core of what makes Ethica unique, and Nabeel is at the forefront of driving development and leveraging new technologies to deliver tangible value to our users.

Over the past 20 years, Nabeel has launched dozens of new ICT products and services for companies around the world, ranging from metropolitan WiFi and Enterprise & Industrial networks to fully-automated Cloud IT infrastructure. He has spent his career in tech conceptualizing, developing, marketing, and evangelizing computing and communications products for a variety of ICT providers and global electronics manufacturers. For the past decade, his focus has been on developing and creating the next generation of services and products in hosting, cloud computing, data centre services, and application networks.

Nabeel is also a Curriculum Lead and Instructor at the University of Toronto in the Cloud Computing Certificate program. He holds a B.Sc (Hon) from the University of Ottawa and an MBA from Queen’s University.

Network Uptime, Performance, and Confidence.

​Until now, the advantages of SD-WAN have only been attainable by enterprise and Fortune-500 companies. We believe the benefits of SD-WAN should not be limited to those with deep pockets. CloudAccess is a white-labelled SD-WAN platform for Independent Service Providers to give SMB/E & Remote Work customers more options for connectivity.

White Label SD-WAN Technology

We write the software that levels the playing field and closes the digital divide.

  • No Start-up fees. Simple, Per-Site Pricing.
  • Priced for the under-served market – Priced for Service Providers.

Our Vision

To be the only choice for small business and home office network productivity

Our Mission

To give small businesses and home office users access to the same networking advantages as enterprises. We write software and build partnerships that deliver network confidence and close the digital divide.

The markets we serve

For the Service Industry

For the Home Worker

For the SME

For the Remote Business

Doing our part to end the Digital Divide.

The Global Digital Divide continues to widen. Half of the world’s population still can’t get online. Many others can’t get quality access to online information and services.


We’re doing what we can to give users around the globe access to the content they need in order to conduct their business in the digital economy. We believe in an always-on Internet and we’re doing what we can to make it a reality.

 

We’re proud to support two organizations committed to ending the Digital Divide:

World wide web foundation and Close the GAP Foundation

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